SEO or Search Engine Optimization is a very vast field and may require pages and pages of explanation. This is because so many factors are involved in determining rank of any website or blog. Moreover rank determining factors and thus SEO are not static rather dynamic, as search engines evolve day by day.
The structure of the article is as follows:
1. Introduction
2. Keywords
3. The ten main factors in (SEO) Search Engine Optimization
4. The three facets of Google Search engine optimization
1. Introduction:
Good website positioning is fundamental for achieving a constant and numerous flow of visitors to a site. The objective is to ensure that your website appears amongst the first positions within the search engine results when users search by your keywords. To achieve this you must work systematically and constantly.
You must have patience. Google indexes pages bit by bit and rates age of the site highly. Be prepared to wait a good few months before you are well positioned.
It is normal for it to take at least a year before you achieve the first position. The difference between being first and anywhere from second onwards is significant, so being number one must be your objective.
2. Keywords:
To begin with, you must choose your "keywords" well for each of your pages. The keywords are the terms by which your target audience will search for websites in your sector.
To work on it, you can use the tool Google provides you with. Find out what keywords your target audience use in their searches and then use them to position yourself.
Examples of keywords could be "trial bikes" or "refreshing drinks". Each page must be optimized for two or a maximum of three "keywords".
Bear in mind that search engines index pages not sites. Each page can act as an entrance to your website and must be optimized for all searches related to its content.
3. The ten main factors in web positioning:
According to SearchEngineWatch, the ten main factors in web positioning are the following (with a maximum score of five):
Page title - 4.57
The "anchor" text on links to your page - 4.46
Use of keywords in the text - 4.38
Accessibility of the document - 4.31
Links from other pages of the site to the document - 4.15
Page content has a direct relation to the primary theme of the site - 4.00
External links to your page - 3.92
Popularity of your site within the community of related sites - 3.77
Global popularity of the site - 3.69
Repeated use of keywords - 3.69
To follow we will explain each of these factors:
The content of the page title is fundamental to web positioning. It must be concise and contain the most important key words of the page. Avoid the typical heading of "Welcome to my page" and use instead a "Search Engine Optimized" one.
The anchor text on the links to your page is very important. Try as much as possible to ensure that when linking to your page the text of the link corresponds with some of your key words.
Try to correctly use the "keywords" within your text. Ideally, they should appear at the beginning and at the end of the document, and occasionally in the middle.
Do not overload your text with key words as Google might then consider you to be "spam" and leave you out of its results. Moreover, you will present a bad image to your readers who will be unable to properly understand your message.
Content must be the first priority, and optimization for Google positioning of secondary importance.
The accessibility of the document is achieved, amongst other issues, with the correct use of the label "alt" in the declaration of images.
The information on this label is shown when the user browses with the images deactivated or with a reading device that does not accept them (as is the case with reading devices for the blind).
The internal links on your website are important, directed towards other pages within the same site.
As well as giving greater relevance for the search engines, they help you mark out the route you want the reader to follow.
The more related the content of your page is to the central theme of your website, the better; greater relevance will be awarded to you by the search engines.
The number of external links to your page is important. This is what is called "link building" and it can be achieved in the following ways:
Other web creators deem your page relevant and insert a link to it (the most valuable link).
You carry out a link exchange with other websites. This is valuable, although to a lesser extent than the previous type. The greater the "page rank" of the website linking to you, the better it is.
Be careful who you link to. If they get banned or penalized by Google you become infected with the penalty and may be left out of search results.
Register with directories, who may request a reciprocal link or not, as it does not matter much. The most important ones are Yahoo and Dmoz.
In Yahoo you can pay and speed up the process (about 300 Euros) or wait months. In Dmoz you can only wait and hope to have the good luck of being included by them as their inclusion criteria are rigorous.
The popularity of your website within the community of related websites is very important. Try to carve out a reputation for yourself, step by step and consistently, as an expert in the subject matter your website deals with.
The webmasters of related pages will start inserting links to your pages when they consider that you offer valuable content to their readers. This will help you improve your position with Google.
The global popularity of your website refers to how many websites link to yours, whether of a similar theme or not.
Something which may help you achieve many links is to consistently publish a blog with quality content. It could be a tool which may help you a lot with your web positioning.
The repeated use of "keywords".
In Google Directed reference website for web positioning, they recommend a density of between 5 and 20 per cent.
Repeat your keywords but do it in moderation, your readers will thank you and you won’t run the risk of being penalized.
4. The three facets of Google positioning:
In brief, the work involved in Google positioning can be divided into three facets:
a. Creation of quality content.
b. Optimization of your texts by means of your keywords.
c. Obtain quality external links.
If you work well on the above three points, with patience you will achieve good results in Google and other search engines.
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